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The changing appetites of millenials are turning Vietnamese cuisine into a new American food trend. Vietnamese Americans, who have come to the U.S. in large numbers over the past three decades, are starting to experiment with non-Vietnamese food from major American cities like Las Vegas and New York. In addition to experiencing the food culture first hand, Vietnamese Americans are also witnessing changes in food preferences across America. This increasing trend toward non-Vietnamese foods at American restaurants showcases how one culture influences another.

changing appetites of millenials
Changing Appetites of Millenials – Douglas Ebenstein’s Eden Center

Beyond the changes in taste, Vietnamese cuisine is increasingly popular because it is less expensive than its American counterparts. As American diners pay more for food, the Vietnamese population continues to migrate to cities like Las Vegas, where they can still enjoy a taste of Vietnam at affordable prices. Food culture is one of the major barriers that separate America from Asia. However, as Asian food becomes more popular in American cities, we are seeing changes in dining habits at home.

While it may be difficult to imagine an increasingly popular Asian cuisine outside of Asia, Vietnam has been growing more popular among American diners. Unlike other Asian countries, Vietnamese food historically had a strong connection to the country’s leadership. Unlike other Asian cuisines, the taste of Vietnamese food was always reflective of the political leadership. Unlike most Asian cuisines, Vietnamese food traditionally was served warm. Unlike most Asian cuisines, Vietnamese food was rarely served with sweet sauces.

Beyond the strong connection to Vietnamese cuisine, Vietnamese Americans are starting to experience changing appetites for food more common among other American cultures. As a large number of the Asian community is settling in large US cities, there has been an increase in food trends among the Asian population. American consumers are experiencing increasing interest in foods from Asia, and Vietnamese food is no exception. More Vietnamese Americans are starting to experiment with Vietnamese dishes at home, and American diners are finally catching on to the new taste of Vietnam.

One of the new trends is rice dishes. Rice dishes are especially popular among Vietnamese Americans because they offer an easy way to incorporate a new taste into old favorite favorites. Because rice is such a widespread cuisine in Asia, many Vietnamese Americans choose to make rice dishes at home instead of going out to restaurants. In addition, because rice dishes have a similar thickness and texture to that of other types of food, there is little effort involved in the process of making Vietnamese rice dishes. This means that Vietnamese Americans will be enjoying their favorite rice dishes from home at almost every meal that they have.

Of course, just because rice dishes are so popular does not mean that there are no opportunities to enjoy Vietnamese food outside of the rice bowl. Vietnamese Americans have also begun to experiment with sauerkraut, a fermented and pickled vegetable that is very similar to mustard mustard. Sauerkraut is used to add a unique flavor to Vietnamese meats, vegetables, and salads. There are even a number of Vietnamese Americans who have taken to making smoked meat and cheese pork products as well as Vietnamese cheese and ginger pork. Because these products are smoked, they are less acidic than fresh products, and this helps to bring out the natural flavors of Vietnamese foods.

Changing appetites of millenials can also take place at Vietnamese restaurants, where the growing interest in food of any kind is catching a strong foothold. As more young adults try out different foods from all around the world, they are increasingly opening their doors to those from other cultures and ethnic groups. If Vietnamese American and other young adults want to embrace a broadening cultural menu, it is important that they learn the basics of cooking Vietnamese foods so that they will be able to make authentic Vietnamese dishes with any combination of ingredients that they wish. As more food shops begin to open in neighborhoods throughout the United States, it is the eagerness of young American diners to expand their horizons that will likely lead to more successful changes in the tastes of the growing population of young Americans.

Beyond changing appetites of millenials, the food of choice for young diners can also help them break away from “dated” favorites. For example, if young adults continue to move into smaller apartments, they may find themselves interested in more locally-produced foods, as well as foods that are friendlier to their budget. This is especially true with the growing interest in healthy and organic foods, as well as more frugal selections. In this way, young people may find that by changing appetites of millenials, they can be on the way to starting a whole new lifestyle for themselves.