Norman Ebenstein is best known for his book “ASEAN MALL”, where he documented his personal journey across the vast East Asia, from China to Japan, from Burma to Vietnam, interviewing Chinese, Indians, Japanese, Koreans, Dutch, Malaysian and Indonesian workers. The book became a best seller and was later made into a two-part television movie. ASEAN MALL featured Norm Ebenstein as himself, traveling across Asia. Recently, Norm Ebenstein has gained much media attention, with the release of his memoirs, entitled “NO WAY BUT WHAT THEY THIS”, which details his personal experiences to travel throughout Asia. In this article we will examine some of the most interesting people associated with Norm Ebenstein, as well as the experiences that shaped him as a philanthropist, businessman, author, and traveler.
Norm Ebenstein was born in 1922, in Moseley, New York City. His father was a prosperous lawyer, while his mother, a devout Christian, gave much of her time to prayer and hymns. At the age of six, Norm’s father died, leaving Norm to become the sole caretaker of his older sisters, who became very religious. By the time he was a teenager, he had already developed a deep abiding passion for studying, and his curiosity about everything, especially the life of Jesus Christ. As a result, he went on to become a successful writer, publisher, and traveler.
When Norm Ebenstein was in his early twenties, he decided to travel around Asia, visiting temples and meeting with individuals who had been instrumental in creating change for their countries. As a result, he gained much insight and experience about the political and economic life of these people. This was also the period of time in which he made contact with the Buddhist monks of Burma, whom he was able to help by donating money and offering his services as a teacher. Eventually, he went to study business at the London School of Economics, where he earned a bachelor of arts degree.
After graduating in 1928, Ebenstein began to work with a company that manufactured sewing machines. It was during this time that he made his first sale, a machine to make collars and laces for coats and jackets. He continued to sell this equipment for several years, and in 1931, he founded his own clothing manufacturing company. This company, which was called Wertheimer and Co., was responsible for the creation of the highly popular white collar shirt that we know today.
Although Ebenstein had little formal training in business, he knew that it was necessary for him to develop a plan for his business. In particular, he needed a marketing plan. This would give him a clear sense of direction as to how much revenue he should expect. Because of this, Ebenstein spent considerable time reading business books and researching various business models. Eventually, he came up with the “fourteen-step program” that is still in use today.
Because of this extensive work and research, Ebenstein was able to create a very unique business plan. His business plan is actually thirteen steps that are meant to strengthen and grow your company. While most business plans outline specific tasks to be completed, Ebenstein’s business plan outlines a blueprint for how to make the company grow and thrive, as well as how to stay focused and resolute.
The strength and power of Norm Ebenstein’s business strategies can be seen in just about every aspect of his business. For example, his fourteen-step marketing plan outlines how to obtain the customers you want to acquire. By consistently providing value to your customers, you will be building a relationship that can lead to long term success. This relationship, in turn, will provide you with increased profits.
In addition to his excellent marketing and business plans, Ebenstein also has an amazing ability to work within a business environment. In fact, he started his business out of his home. As a matter of fact, he worked as a secretary before creating his own advertising agency. Although many people struggle to create a solid reputation and brand in their industry, Ebenstein has made it his goal to do just that. By doing so, he has gained a stellar reputation as a quality leader, marketer, and business owner.